Marketing

In this assignment, you will create an argument related to race relations in the United States. Your argument must be supported by research (with at least five sources, two of which are academic) and you must follow the proper techniques for producing a valid argument as outlined in course material. You should have a clear […]

My hotel is TRU, which is a brand under Hilton. Marketing to Travelers Identify your hotel brand. Identify whether your hotel brand primarily targets business vs. leisure travelers. What are the 5 distinct groups of frequent business travelers? Explain each group. What are some types of individual leisure travelers? Explain the groups you listed. How […]

In this assignment, you will create a Positioning Statement and Motto for Amazon.com. Use the information listed, as well as your own research, to assess the brand by completing the provided template. Amazon Amazon’s Mission Statement Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred […]

-Marketing strategy: Describe your market segmentation approach (variables used for segmentation) and its results, describe the segment or segments you have decided to target, the reason for your decision to target those segments, and how you believe the client should position and present itself/its projects to each target market. This part includes: ** Market segmentation […]

Instructions: For this week’s assignment you will select a company from the list below. Throughout the next 8 weeks you will continue to research this one company on all future assignments. This is part 1 of an 8 part final portfolio! Companies to choose from: – Target For your first assignment we will focus on […]

Build a comprehensive business plan for the launch of a new product, service, or business idea at the company. Your plan will evaluate current branding strategies, describe the target market and its unique features, assess existing organizational strengths, weaknesses, and core competencies with respect to the new idea, determine pricing strategies, and establish continuous improvement […]

The cover should also include the name of the paper, the name of this class, your name and the date. Brief synopsis of the paper/ Executive summary. Sections should be clearly labeled. The paper should be done in Word or PowerPoint and sent to instructor’s Pitt email address. While creativity is always encouraged, make sure […]

This synopsis should also include how the article is relevant to marketing and what your thoughts and opinions are around the topic. For instance, ethics and marketing is a great topic in which to find many articles as well as green marketing.

The adviser to a student-published newspaper copies several articles from national magazines to show student reporters examples of excellent journalism. According to copyright law, the adviser does NOT need to obtain permission to copy the articles. Give reasons why advisor need not to obtain permission?

You are the owner of a local landscaping company. You have seen the plans for a new condominium development being built in the area and noticed that they do not call for any special landscaping near the entrance to the development. Write an unsolicited proposal to the construction manager in which you propose to add […]