which is a brand under Hilton.

My hotel is TRU, which is a brand under Hilton.

Marketing to Travelers

• Identify your hotel brand.
• Identify whether your hotel brand primarily targets business vs. leisure travelers.
• What are the 5 distinct groups of frequent business travelers? Explain each group.
• What are some types of individual leisure travelers? Explain the groups you listed.
• How are the important factors considered different between business travelers and leisure travelers?
• What are some ways your hotel brand can locate local and national business travelers?
• What are some ways your hotel brand can locate local and national leisure travelers?
• What are some of the factors your hotel brand can emphasize as benefits for business travelers? What about leisure travelers?
• What types of advertising from your hotel brand are most likely to attract business travelers vs. leisure travelers?
• What types of public relations from your hotel brand are most likely to attract business travelers vs. leisure travelers?
• How is globalization affecting your hotel brand? How should your hotel brand respond to this trend?
• What are the most important factors your hotel brand should highlight towards the international travelers?
• What is the biggest challenge of marketing the international travelers for your hotel brand?
• Reference list.

Marketing to Travelers

Identify your hotel brand.
Identify whether your hotel brand primarily targets business vs. leisure travelers.
What are the 5 distinct groups of frequent business travelers? Explain each group.
What are some types of individual leisure travelers? Explain the groups you listed.
How are the important factors considered different between business travelers and leisure travelers?
What are some ways your hotel brand can locate local and national business travelers?
What are some ways your hotel brand can locate local and national leisure travelers?
What are some of the factors your hotel brand can emphasize as benefits for business travelers? What about leisure travelers?
What types of advertising from your hotel brand are most likely to attract business travelers vs. leisure travelers?
What types of public relations from your hotel brand are most likely to attract business travelers vs. leisure travelers?
How is globalization affecting your hotel brand? How should your hotel brand respond to this trend?
What are the most important factors your hotel brand should highlight towards the international travelers?
What is the biggest challenge of marketing the international travelers for your hotel brand?
Reference list.