Please read the coursepack (PDF) Page 57-71 and answer the following questions.
Please read the coursepack (PDF) Page 57-71 and answer the following questions.
1. Describe the Google core competency, their philosophy, and what drives their growth?
2. Was Google’s scanning of books handled properly? What was the vision behind this idea?
3. What were the steps that Google took to build their presence in China? How did Baidu fit into their business model?
4. Why was China an interesting and important market for Google to enter (besides being large)?
5. In the struggle between China and Google, what were the five key issues that separated the two parties?
6.How did Google resolve the conflicts and negative issues with China?
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