Consumer Behavior

Question

For this blog assignment, you will discuss what type of consumer you are and what influences your buying decisions.
Review Chapter 1 of your text regarding the different types of consumers, consumer activities, and consumer responses. In your blog post, address the following:
What type of consumer are you?
What influences your buying decisions, and how?
Which stage actually leads to your purchasing decisions?
When making a buying decision, how are you influenced by marketing research and marketing design?
Do you experience any post-purchase behavior?

My book is:
Consumer Behavior
Kardes, Cronley, and Cline 
Cengage Second Edition 2012 
ISBN: 978-1-133-58767-5

Answer

Consumer behavior poses different dynamics to the seller and the customer in their continuous interaction. Trends in consumer behavior influence affect the movements of demand, sales and distribution patterns. As a loyal consumer, I ensure that finding quality products or services is a primary focus during sourcing. Even though pricing and affordability is important, finding quality and convenient products always serves as a priority. As a loyal consumer, a good distributor or service provider is a long-term process that involves detailed searches and subsequent loyalty to the provider (Kardes, Cronley and Cline, 2012).

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As a loyal consumer, my buying decisions are influenced by the reliability of the provider over a long period of time. Consistency in delivery reinforces the relationship and creates a ground for progressive collaboration. Over time, a loyal customer relationship evolves and generates more voice and authority upon which communication and suggestions may be made. Ultimately, as a long-term loyal customer, the provider begins to personalize and tailor the service of even the goods as the specific preferences are made known (Kardes, Cronley and Cline, 2012). Indeed, this type of interaction and services further strengthens the loyalty as a customer.

During the buying decision, information search and evaluation of alternatives are core aspects of purchase. Information search presents an exciting process that then translates into the evaluation step. The quality and extent of information search directly influences the analysis of options. In reality, while information search is time consuming, modern methods of advertising and marketing present a wide variety of information on different brands. Marketing design is instrumental in defining the brand and their objectives (Kardes, Cronley and Cline, 2012). The design plays a huge role in creating an attitude, theme and primary perception. It is extremely important to identify practicality in market design and an inclination to involve all customers. As a loyal customer, the post-purchase behavior is fundamentally that of dissatisfaction. This follows the vigorous research and planning that goes into most purchases and the underlying relationship with long-term providers.

References

Kardes,  F., Cronley, M. and Cline,T.  (2012). Consumer Behavior, 2^nd Edition. Cincinnati: South-Western College Publishers.