Marketing

Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.   Write a six to seven (6-7) page paper in which you:   Develop the company’s branding, pricing, and distribution strategy. Provide the following marketing strategy […]

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your […]

What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?

Regarding “Make Your Dealers Your Partners,” why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? The marketing strategy should include the 4 P’s and have a clear indication of future […]

Selden and McMillan, in “Manage Customer-Centric Innovation—Systematically,” contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

As stated in this week’s reading, “Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined.” What does this statement mean to a company or to consumer perception?

With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to […]